Developing an Investment Mindset for Product Management

Your business has evolved and continues to evolve in how it operates daily. The business’s people operate within functional silos, customer service, sales and marketing, operations management, inventory control, etc…and when it comes time to decide what they want to invest in from an operational enhancement perspective, they, of course, are focused on enhancements that will make the most improvements in their area.

It’s this siloed investment mindset that keeps an organization from optimizing their product and technology investments because in most cases their investment ideas aren’t aligned with the organization’s strategic objectives, but the optimizing of their operational metrics, from which their bonuses will be predicated upon.

To develop a strategically aligned organization you need to define how your strategic objectives will be translated into specific and quantifiable outcomes. These outcomes form the basis for the development of a comprehensive organizational framework to track value instead of budgets and dates.

QValue is the framework that can fundamentally change how your organization operates, invests in, and manages its important investment capital in operational or product excellence.

You are in business to make money; you owe it to your shareholders to maximize your investment opportunities with a consistent ROI. By focusing on quantifiable outcomes, be it a reduction in operating costs, increases in revenue with new products, or product enhancements, you develop an investment mindset that will inform you whether to keep investing in something or not. Good portfolio investment managers won’t keep buying securities that don’t perform to their expectations, they instead sell that investment and search for another one that fits their portfolio objectives.

QValue provides the foundation to develop an investment mindset for your organization and in doing so you inherently become more agile in your decision making which translates into a better flow of work to your teams. They won’t be working on anything that isn’t quantitatively aligned with strategic outcomes.

If you would like to have me help you develop a QValue portfolio scoring model for your organization and change how you plan and deliver initiatives contact me at michael@soundagile.com